Business Transformation
Management Consulting
Market Research
Social Research
Data Analysis
Business Transformation

Why choose our Organization?

Understanding Target Audience

Spotlight Social & Market Research Associates assists you in opening doors to a better understanding of your target audience. We offer a full range of quantitative, qualitative and mystery shopping services aided by our strict quality control mechanisms.

Strong Expertise

Our firm draws on 15+ years of experience from our lead consultant and specialist teams extending across most industry sectors, with particularly strong expertise in serving consumer and social research for an ensemble of clients. We offer dependable research management, strict commitment to deadlines, proactive customer service and realistic pricing.

Enhancing Ideas

We always seek to build new ideas to enhance more transparent strategies that could serve our clients’ objectives and needs through reaching & implementing international standards and quality.

Achieving The Goals

Having the most qualified and experienced team on board will help tailoring our services to fit our client’s needs which enables them to achieve their goals and gain the highest possible market share.

Our Services

Online Surveys

Online surveys are digital questionnaires conducted over the internet to collect feedback and opinions from participants.

Satisfaction Survey

A satisfaction survey is a type of online survey used to assess the level of satisfaction or dissatisfaction among individuals regarding a particular product, service, experience, or organization.

Customized Ad Hoc Research

Customized ad hoc research refers to tailored research projects designed to address specific questions or objectives, typically conducted on a one-time basis, providing unique and specific insights based on the specific needs and requirements of the client or researcher.

Campaign/Event Impact Evaluation

Campaign/event impact evaluation is a systematic assessment of the effects and outcomes of a specific campaign or event, measuring its effectiveness, success, and overall impact on various key performance indicators (KPIs) such as brand awareness, customer engagement, behavior change, or social impact, among others.

Product/Concept Testing and Idea Testing

Product/concept testing and idea testing are research methods used to evaluate the potential success and appeal of new products, concepts, or ideas before their launch, gathering feedback from target consumers to inform decision-making and potential refinements.

KAP and M & E Studies

KAP studies assess knowledge, attitudes, and practices, while M & E studies monitor and evaluate program outcomes and impacts.

Opinion Polls

Opinion polls are surveys that collect public opinions on specific topics or issues.

Telephone Interviews

Telephone interviews are data collection methods conducted over the phone to gather information and opinions from respondents.

In-home visits

In-home visits surveys involve researchers visiting participants' homes to conduct surveys or collect data.

Usage Attitude and Brand

Usage & Attitude studies explore consumer behavior and preferences, while Brand Tracking studies monitor and measure brand performance and perception over time.

Focus groups Discussions

Focus group discussions involve a small group of participants engaging in interactive discussions to explore their opinions and experiences on a specific topic.

Face to face Interviews

Face-to-face interviews involve direct, in-person conversations between an interviewer and a participant for data collection purposes.

Observation/immersion

Observation/immersion is a research method where researchers closely observe and engage in a natural setting to gather information and gain a deep understanding of behaviors, interactions, and phenomena.

In-depth interviews

In-depth interviews are qualitative research methods that involve one-on-one interviews between a researcher and a participant, allowing for detailed exploration of experiences, perceptions, and opinions on a specific topic.

Ethnographic profiling

Ethnographic profiling is a research approach that involves observing and studying individuals or groups within their natural social and cultural environments to gain a comprehensive understanding of their behaviors, beliefs, values, and interactions.

OUR STRENGTH

Intellectual Capacity

The depth and breadth of our intellectual capacity, local knowledge backed by international expertise and ‘on the ground’ capability enables us to provide a complete and comprehensive research and fieldwork service across Bangladesh.

Quality Control

Strong quality control systems at field level; with teams dedicated specifically for this role.

Data Management

Ability to manage large surveys simultaneously.

Transparency

Transparency in managing research process, which includes involving client at each and every stage of project implementation; with daily survey updates.

Technology

Use of technology in managing data collection, quality, time, budget efficiency, and quality of field work deliverables.

Strong Ethics

Building and ensuring business success by maintaining a good reputation among our clients and stakeholders.

Meet The Team

Many a little makes a mickle

Kazi Mahbubul Haque

Managing director

Kazi Mahbubul Haque

Managing Director

Kazi Mahbubul Haque has more than 28 years of experience in managing overall field operation activities of survey research. Mr. Haque has a B. Com. And an M. Com. in Management from Dhaka College. Before joining Org-Quest Research Limited in 2004, he worked with SOMRA-MBL and ACNielsen Bangladesh Limited in different roles pertaining to field operations.

Presently, he is working as Operations Director in Org-Quest Research Limited. His role includes recruitment, training and mobilization of enumerators and supervisors, questionnaire pre-testing, preparation of training manual, ensuring quality of data collection and overall field operations management for both CAPI and PAPI based surveys.

Md. Mohoshin Reza Milton

Director

Md. Mohoshin Reza Milton

Director

I have been working in the research sector as Field Manager and Community Mobilizer, Field Quality Controller for almost 10 years. I have worked in different ways in 64 districts of Bangladesh. I have worked with multiple projects as a quality controller and notable clients include AIRN, AIP-CNFA, GIZ Bangladesh, Social Impact Inc. And Save the Children, Nathan Associates Inc., UN Women in Bangladesh, etc. My areas of work include data collection, survey monitoring, field teams, field planning and field budget preparation management and monitoring.

Imon kumar Debnath

Head of operation manager

Imon kumar Debnath

Head of operation manager

I have been working as a Professional in the field of capacity building of partner NGOs and other stakeholders for planning, implementation and monitoring since 2014 to 2021. Field Supervision, Coordinator, Monitoring, Established and maintain report and working relationship with all concern local leaders and Chairman, Member and government officials posted in the area. I have capability on Mobilizing community to build people’s organizations to realize the strength of unity, aims, objectives and activities of the project, community group’s formations, social economic development committee categories community problems, set them sequence and find solution local community problems through local level planning following community action plan.

Md. Kabir Tanvir Ahmed

Head of accounts

Md. Kabir Tanvir Ahmed

Head of accounts

Kabir Tanvir Ahmed, Head of Accounts of SSMRA, have been working here from the beginning of this company. Before that, I worked at CCC Engineering Limited as an Deputy Manager of Accounts department. I have experience of fulfilling, challenging and complex work. As an accounts head of this company, I will do my best to make a successful company in a very short time. I wish all the best to all the members and employees of this company.